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Digital Social Media Analyst (LBG/0211/16541)

Lloyds Bank
London - London, Holborn
£40,500 - £45,000
Job pattern:
Closing date:
11 March 2011
Agile working options:

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Shift pattern:
Full Time Opportunities
Lloyds Bank Plc

Job details

Digital Banking’s vision is to be the pioneer in digital relationship banking recognised as the best in Europe in the way digital technologies are used to serve our customers across channels - Internet, SMS and Mobile. Creating customer recommendation whilst removing more cost from the organisation and generating more income right across the Group.

The social media team will be accountable for developing and harnessing the exciting area of social media for Lloyds Banking Group. This is an area growing exponentially in importance to our customers the team will shape
and implement the Groups strategy to maximise value generation from social media across the Group. The team will also act as a pioneer for the Group to identify and implement social media capability.

• Providing insight into social media performance for the Group
• Develop data infrastructure for social media including tagging
• Provide regular MI and performance information on social media
• Link social media performance to other parts of the overall customer buying process e.g. clicks to LBG sites, conversion to interest, conversion to sale

Salary quoted includes London Allowance

Our vision of being the best bank for customers is dependent on every colleague committing to and demonstrating our core value of "putting customers first". In joining us you'll have a role that matters and will contribute towards the Group achieving our vision through your day-today actions being performed in line with our Codes of Responsibility and Group Policies. By individually and collectively committing to our Group values and codes, we will be able to make a difference together and help Britain prosper.

We're also committed to employing a diverse and inclusive workforce, reflective of the customers and communities we serve – where all our colleagues can be themselves and succeed on merit.

We're proud to have received the following industry recognition: 'Stonewall Top Private Sector Employer', 'Top10 Employer for Working Families', 'The Times Top 50 Employer for Women' and both 'Gold Standard' and "Best Workplace Adjustments Process" from the Business Disability Forum – each demonstrating our commitment to the principles of agile working and inclusion for all.

So if this sounds like a culture that you'd like to be a part of then be assured that we'll welcome your application.